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How ExAM Enables Interconnectivity, APIs, and Customer Success

How ExAM Enables Interconnectivity, APIs, and Customer Success

MB&A apps are built on Salesforce, and they take an API-first approach to their platform – i.e., they make it easy for software to exchange data and functionality it’s easier for us to achieve our customer’s interconnectivity objectives. This ensures that existing processes (like a customer experience) can be easily plugged into new data and functionalities, and any software that needs to send or receive data adheres to those specifications when making requests.

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